Mr Tim Blair emerged from the Victorian town of Werribee some years ago to become the Godfather of Australian blogging. He has more than a few devoted readers, and regularly wins awards for having the best blog in Australia.
But how long can this kind of adulation last? A new challenge has arisen, and amazingly, it's from his own home town.
From the title down, this here blog is a sensation...
All of which begs the question, what do they put in the water down there?