Minicapt has kindly alerted the ShadowLands to the Catlin Arctic Surveyors' use of a low-tech device to combat frigid conditions.
And one of the commenters at the link has alerted us to the fact that the producers of Top Gear drove to the North Pole in 2007 - a journey that took them a week.
After nearly a month, our brave expeditioners, by comparison, have averaged 4.2 kilometres per day and have more than 800 kilometres still to travel.
While our gallant airheads seem to believe their GPS is useless because the equipment freezes, Top Gear reportedly had no such problems - no doubt due to the modern miracle that is air conditioning.
This is how it's done, greentards.